Artists Talk on Art (ATOA)

Case study

A 50-year-old New York arts non-profit with official ties to the Smithsonian Institution needed a complete website overhaul. They specifically wanted a text-heavy minimalist-monochromatic website.

Their outdated site no longer reflected their rich archive of panel discussions, events, and artist materials. I led a full redesign and rebuild on Squarespace, carefully migrating decades of sensitive data while modernising the visual identity.

The result is a visually striking, highly functional archive-ready website that honours their legacy and serves their current programming.

Industry:

Arts & Culture / Non-profit

Project:

Artists Talk on Art

Role: Sole designer, researched, gathered content, designed on Figma, built on Squarespace

Type: Non-profit website for a 50-year-old arts organisation with Smithsonian affiliation

Timeline: 2 Months

Tools: Figma (design), Squarespace (build), Direct client communication

Image of the latest design of the Artistas talk on art website homepage

Before

After

Image of the latest design of the Artistas talk on art website homepage
Build My website
Image of ATOA website on mobile view with 3 iphones
Image of ATOA website hompage on a Tablet
Image showing the ATOA Homepage on desktop view on a laptop
Build My website

- Chennie Huang: President of Artists Talk on Art NYC

“Working with Daahir was an absolute pleasure. He transformed our outdated site into a modern, visually striking, and highly functional platform that reflects our organization's mission. He is professional, responsive, and creatively brilliant.”

Build My Website
Next

The Mindful Movement